Some are doing just that. CASE STUDY: NEIMAN MARCUS. Jan 2012. A brief case study on the marketing management of an international fashion brand. The report examines and lists the 100 largest luxury goods companies globally. Take a look at our detailed case studies today to learn more.
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If you want customers to perceive you as a luxury brand, you cant offer luxury products. She studied fashion at SCAD and has worked in the industry in NYC.
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Mar 2012. The online marketing of luxury fashion brands has traditionally been a slow-paced.
